LinkedIn is a career platform where you can highlight your professional life, experiences, and skills. With a rapidly growing number of users and HR professionals actively conducting recruitment processes through LinkedIn, the importance of this platform increases day by day.
So, what can we do to create a strong profile on LinkedIn—used by millions around the world—to stand out and be more visible in candidate searches?

Here are some key points to consider when using LinkedIn effectively:

Your LinkedIn profile photo should feature only you. Avoid using vacation photos, travel pictures, scenic backgrounds, or any image unrelated to your professional field. Instead, choose a clean and simple background for a clear and professional look.

Everything on your CV should also be included in your LinkedIn profile. An incomplete LinkedIn profile can result in negative feedback during job applications. Make sure to include your skills, certifications, foreign languages, experiences, and qualifications in your profile.

You should join groups that provide updates on the latest industry news, job postings, and trending topics. LinkedIn groups help you stay informed about everything happening in your field. Since there’s a limit of 100 groups, choose wisely.

One of LinkedIn’s key features is the ability to connect with professionals in your industry. The more connections you have, the more visibility you'll gain in search results. These connections may provide advantages during job applications.

The posts and behavior we exhibit on social media often reflect our personalities and character traits. However, acting the same way on LinkedIn can damage your professional image. Use the platform strictly for professional purposes and avoid sharing personal content.

The summary section is your chance to tell your own story. It’s not meant for listing job titles. Instead, explain why your skills matter, what you can contribute, and showcase your personality traits. Writing your summary in a foreign language (such as English) can also boost the strength of your profile.

Keeping your profile up to date is very important. Quickly update any changes in your contact details or work experience, so viewers always see the most accurate information. Sharing new roles or positions also increases engagement.